{"title":"All Apple Products","description":"","products":[{"product_id":"apple-13-macbook-air-apple-m4-chip-with-10-core-cpu-and-8-core-gpu-16gb-ram-256gb-ssd-midnight-mw123b-a","title":"Apple 13\" MacBook Air | Apple M4 chip with 10-core CPU and 8-core GPU | 16GB RAM | 256GB SSD - Midnight | MW123B\/A","description":"\u003cstrong\u003eProduct Specification:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eWith up to 18 hours of battery life, you can get work done anywhere you go\u003c\/li\u003e\n\u003cli\u003eThe Liquid Retina display on MacBook Air supports 1 billion colours and 500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eIncredibly light and thin, MacBook Air fits easily in your backpack\u003c\/li\u003e\n\u003cli\u003e23x faster than fastest Intel‑based MacBook Air\u003c\/li\u003e\n\u003cli\u003eUp to 2x faster than MacBook Air (M1)\u003c\/li\u003e\n\u003cli\u003eUp to 18 hrs battery life\u003c\/li\u003e\n\u003cli\u003eUniversal Clipboard. Copy text, images, photos and videos on your iPhone and paste to your Mac or vice versa\u003c\/li\u003e\n\u003cli\u003eAnswer calls and texts. Your calls and texts come straight to your laptop, so there’s no need to switch devices when you’re in the zone\u003c\/li\u003e\n\u003cli\u003eScan documents. Use your iPhone to take a picture or scan a document and have it automatically appear on your MacBook Air\u003c\/li\u003e\n\u003cli\u003eSetup is a breeze. Easily move files, apps and more from your old PC or Mac. And if you need any help, Apple Support is always just an online chat or phone call away\u003c\/li\u003e\n\u003cli\u003eAccess files anywhere with iCloud. iCloud lets you store all your photos, contacts and documents so they’re available on all your devices. Start a to-do list on your iPhone and tick off items on your MacBook Air — and so much more\u003c\/li\u003e\n\u003cli\u003ePacked with powerful apps. Mac comes with apps like FaceTime, Freeform and Keynote that let you get to work creating and collaborating on your next big idea\u003c\/li\u003e\n\u003cli\u003eThe durable recycled aluminium enclosure and free macOS software updates help your Mac work reliably and securely for years to come\u003c\/li\u003e\n\u003cli\u003eNever used a Mac? No problem. Switching to Mac from PC is quick and easy\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness. Work comfortably in a range of lighting environments\u003c\/li\u003e\n\u003cli\u003eP3 wide colour. Enjoy an accurate and vivid range of colours for viewing and editing photos and videos\u003c\/li\u003e\n\u003cli\u003eTrue Tone technology. True Tone adjusts the warmth of your display to match the ambient light, for a more natural viewing experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eProduct Information:\u003c\/strong\u003e\n\u003cp\u003eMacBook Air Speed of lightness\u003c\/p\u003e\n\u003cp\u003eMacBook Air is the world’s most popular laptop. It delivers up to 18 hours of battery life. The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly. And it now comes in a stunning Midnight finish. With the portable MacBook Air, you’ll be ready to take on just about anything, anywhere.\u003c\/p\u003e\n\u003cp\u003eDesign – Built to Go Places\u003c\/p\u003e\n\u003cp\u003eRemarkably light and just over 11 millimetres thin, MacBook Air fits easily into your on‑the‑go lifestyle and your bag. MacBook Air with M4 is made with over 50 per cent recycled materials and has a durable recycled aluminium enclosure.\u003c\/p\u003e\n\u003cp\u003ePerformance and battery life M4. The chip that zips\u003c\/p\u003e\n\u003cp\u003eMultitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization VII. All with a silent, fanless design.\u003c\/p\u003e\n\u003cp\u003eNeural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centring to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.\u003c\/p\u003e\n\u003cp\u003eLive a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through anything you’re working on without worrying about your battery.\u003c\/p\u003e\n\u003cp\u003eM4. The chip that zips\u003c\/p\u003e\n\u003cp\u003eApple silicon combines a powerful CPU, GPU, memory and more on a single chip, making all your apps — from Microsoft 365 Copilot to Adobe Creative Cloud — run faster while requiring less power.\u003c\/p\u003e\n\u003cp\u003eThe M4 chip in MacBook Air makes graphics and gaming look better than ever. With second-generation hardware-accelerated ray tracing, you get more realistic images for truly immersive gaming. And Dynamic Caching drives a huge performance boost for pro apps and games. So everything you do feels less like work and more like play.\u003c\/p\u003e\n\u003cp\u003eApple Intelligence. Do more. Effort less\u003c\/p\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.\u003c\/p\u003e\n\u003cp\u003eWriting Tools\u003c\/p\u003e\n\u003cp\u003eUse Apple Intelligence to proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click. Or use Compose to tap directly into ChatGPT to create content from scratch.\u003c\/p\u003e\n\u003cp\u003eImage Playground\u003c\/p\u003e\n\u003cp\u003eCreate fun, original images based on a description, a concept, or even a person from your Photos library.\u003c\/p\u003e\n\u003cp\u003eSiri can help you like never before, drawing on your personal context by using the information on your device to help find what you’re looking for — like a presentation file shared with you in an email weeks ago. Siri can even tap into ChatGPT to bring answers straight to you. No account needed.\u003c\/p\u003e\n\u003cp\u003eGreat powers come with great privacy\u003c\/p\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.\u003c\/p\u003e\n\u003cp\u003eAnd with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003cp\u003eMac + iPhone Dream team\u003c\/p\u003e\n\u003cp\u003eIf you love iPhone, you’ll love Mac. Mac is designed to be just as easy to learn as iPhone. Whether you’re copying text on your iPhone to paste on your Mac or locating devices with Find My when you use Mac with iPhone, they work together like magic.\u003c\/p\u003e\n\u003cp\u003eNew to Mac?\u003c\/p\u003e\n\u003cp\u003eMacOS Let your apps fly\u003c\/p\u003e\n\u003cp\u003eWith tens of thousands of apps optimised for Apple silicon, all your favourites run lightning fast in macOS, including Microsoft 365 Copilot, Adobe Creative Cloud and Google Workspace with Gemini. And regular, free macOS software updates keep things running smoothly.\u003c\/p\u003e\n\u003cp\u003eDisplay Love at every sight\u003c\/p\u003e\n\u003cp\u003eThe Liquid Retina display on MacBook Air supports 1 billion colours and has up to 2x the resolution of comparable PC laptops. Photos and videos pop with rich contrast and sharp detail, and text appears super-crisp.\u003c\/p\u003e\n\u003cp\u003eCamera and audio When you move, it moves\u003c\/p\u003e\n\u003cp\u003eCentre Stage\u003c\/p\u003e\n\u003cp\u003eStay in frame during video calls, even as you move around or when more people join your frame.\u003c\/p\u003e\n\u003cp\u003eShare a top-down view of your workspace while staying onscreen — great if you’re tutoring online or showing off your latest project.\u003c\/p\u003e\n\u003cp\u003eThree-mic array\u003c\/p\u003e\n\u003cp\u003eMacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise.\u003c\/p\u003e\n\u003cp\u003eImmersive sound system\u003c\/p\u003e\n\u003cp\u003eThe speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a three-dimensional soundstage for music and movies.\u003c\/p\u003e\n\u003cp\u003ePorts and Connectivity Become well connected\u003c\/p\u003e\n\u003cp\u003eTurn MacBook Air into a high-performance workspace by connecting up to two external displays. The extra screen space makes working with multiple documents or apps a breeze.\u003c\/p\u003e\n\u003cp\u003eSecurity Hold down the fort with just a finger\u003c\/p\u003e\n\u003cp\u003eThe backlit Magic Key­board comes with full-height function keys and Touch ID, giving you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases — all at the touch of your finger.\u003c\/p\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":52837788778832,"sku":"38763","price":999.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/2899\/9760\/files\/apple-13-macbook-air-or-apple-m4-chip-with-10-core-cpu-and-8-core-gpu-or-16gb-ram-or-256gb-ssd-midnight-or-mw123ba__99073.1762837278.386.513_13eb884c-d254-4b46-b94c-6ebe67a034f8.jpg?v=1778597831"},{"product_id":"apple-iphone-17-pro-256gb-cosmic-orange-mg8h4qn-a","title":"Apple iPhone 17 Pro 256GB Cosmic Orange | MG8H4QN\/A","description":"\u003cstrong\u003eProduct Specification:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eColour: Cosmic Orange\u003c\/li\u003e\n\u003cli\u003eStorage Capacity: 256 GB\u003c\/li\u003e\n\u003cli\u003eDisplay: 6.3-inch OLED, 2622 x 1206 pixels, 120 Hz ProMotion\u003c\/li\u003e\n\u003cli\u003eProcessor: A19 Pro chip with vapour chamber cooling\u003c\/li\u003e\n\u003cli\u003eRear Camera System: Triple 48 MP (Main, Ultra Wide, and Telephoto)\u003c\/li\u003e\n\u003cli\u003eFront Camera: 18 MP Center Stage\u003c\/li\u003e\n\u003cli\u003eZoom: 8x optical-quality zoom (16x optical-quality zoom range)\u003c\/li\u003e\n\u003cli\u003eBattery Life: Up to 31 hours of video playback\u003c\/li\u003e\n\u003cli\u003eConnectivity: 5G, Wi-Fi 7, Bluetooth 6\u003c\/li\u003e\n\u003cli\u003eDurability: Heat-forged aluminium unibody, Ceramic Shield front and back\u003c\/li\u003e\n\u003cli\u003eOperating System: iOS 26\u003c\/li\u003e\n\u003cli\u003eSIM: Dual SIM support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eProduct Information:\u003c\/strong\u003e\n\u003cp\u003eExperience the pinnacle of mobile technology with the iPhone 17 Pro, featuring a stunning 6.3-inch OLED display and a durable, heat-forged aluminium unibody design. Powered by the lightning-fast A19 Pro chip with advanced vapour cooling, this device delivers exceptional performance for gaming, multitasking, and professional-grade creative work. With its versatile triple 48 MP camera system and breakthrough all-day battery life, the iPhone 17 Pro is designed to keep up with your most demanding days while capturing every moment in incredible detail.\u003c\/p\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":52837796086096,"sku":"39484","price":1339.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/2899\/9760\/files\/apple-iphone-17-pro-256gb-cosmic-orange-or-mg8h4qna__92638.1757733218.386.513_1c0ae26f-a155-482d-8715-dbcd7be080cb.jpg?v=1777478692"},{"product_id":"apple-usb-c-to-lightning-cable-2m-mw2r3zm-a","title":"Apple USB-C to Lightning Cable (2m) | MW2R3ZM\/A","description":"\u003cstrong\u003eProduct Specification:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eCable Length: 2 metres\u003c\/li\u003e\n\u003cli\u003eConnector A: USB-C (Male)\u003c\/li\u003e\n\u003cli\u003eConnector B: Lightning (Male)\u003c\/li\u003e\n\u003cli\u003eColour: White\u003c\/li\u003e\n\u003cli\u003eCompatibility: iPhone, iPad, and iPod models with Lightning connector\u003c\/li\u003e\n\u003cli\u003eFast Charging Support: Yes (with compatible Apple USB-C power adapters)\u003c\/li\u003e\n\u003cli\u003eSupported Power Adapters: 18W, 20W, 29W, 30W, 61W, 87W, or 96W USB-C Power Adapters\u003c\/li\u003e\n\u003cli\u003eWeight: Approx. 60g\u003c\/li\u003e\n\u003cli\u003eManufacturer: Apple\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eProduct Information:\u003c\/strong\u003e\n\u003cp\u003eConnect your Lightning-enabled device to your USB-C or Thunderbolt 3 (USB-C) enabled Mac or iPad for seamless syncing and charging. This versatile 2-metre cable is also compatible with a wide range of Apple USB-C power adapters, allowing you to charge your iOS devices efficiently. When paired with compatible power adapters, it even supports fast-charging features for selected iPhone and iPad models.\u003c\/p\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":52837797429584,"sku":"39579","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/2899\/9760\/files\/apple-usb-c-to-lightning-cable-2m-or-mw2r3zma__93889.1762837623.386.513_22d45220-ce4a-4455-a78e-9ecd595f0db8.jpg?v=1775634258"},{"product_id":"apple-watch-series-11a-gpsa-42mma-jet-black-aluminium-case-with-black-sport-band-s-m-meqt4mp-a","title":"Apple Watch Series 11 GPS 42mm Jet Black Aluminium Case with Black Sport Band - S\/M | MEQT4MP\/A","description":"\u003cstrong\u003eProduct Specification:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eHYPERTENSION NOTIFICATIONS — Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.1\u003c\/li\u003e\n\u003cli\u003eKNOW YOUR SLEEP SCORE — Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.\u003c\/li\u003e\n\u003cli\u003eEVEN MORE HEALTH INSIGHTS — Take an ECG anytime.4 Get notifications for a high and low heart rate, an irregular rhythm5 and possible sleep apnoea.6 View overnight health metrics with the Vitals app7 and take readings of your blood oxygen.8\u003c\/li\u003e\n\u003cli\u003eSTUNNING DESIGN — Thin and lightweight, Series 11 features a 42mm Jet Black Aluminium Case designed for round-the-clock wear during exercise and sleep to track key metrics.\u003c\/li\u003e\n\u003cli\u003eA POWERFUL FITNESS PARTNER — With advanced metrics for all your workouts, plus features like Pacer, Heart Rate Zones, training load, Workout Buddy powered by Apple Intelligence from your nearby iPhone,4 and more. Apple Watch Series 11 also comes with three months of Apple Fitness+ free.9\u003c\/li\u003e\n\u003cli\u003eBIG BOOST IN BATTERY LIFE — With up to 24 hours of normal use.3 And fast charge for up to 8 hours of normal use in just 15 minutes.10\u003c\/li\u003e\n\u003cli\u003eDURABILITY — Features a glass display that is 2x more scratch resistant than Series 10.11 Series 11 also has a water resistance rating of 50m and is IP6X dust resistant.12\u003c\/li\u003e\n\u003cli\u003eSAFETY FEATURES — Series 11 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts.13 Check In can automatically notify a loved one when you’ve arrived at your destination.\u003c\/li\u003e\n\u003cli\u003eSTAY CONNECTED — Send a text, take a call, listen to music, use Siri and get notifications. Apple Watch Series 11 (GPS) works with your iPhone or Wi-Fi to keep you connected.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eProduct Information:\u003c\/strong\u003e\n\u003cp\u003eApple Watch Series 11 provides health insights including hypertension notifications1 and sleep score tracking. This 42mm Jet Black Aluminium model includes a Black Sport Band and offers advanced fitness metrics with Workout Buddy powered by Apple Intelligence from your nearby iPhone.3 The device provides up to 24 hours of battery life and features a water resistance rating of 50 metres.2\u003c\/p\u003e\n\u003cp\u003eKey feature\u003c\/p\u003e\n\u003cp\u003eLegal\u003c\/p\u003e\n\u003cp\u003eApple Watch Series 11 requires iPhone 11 or later with iOS 26 or later.1Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.2Battery life varies by use and configuration. See apple.com\/uk\/watch\/battery for more information.3Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com\/en-gb\/121115.4The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.5Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).6Sleep apnoea notifications are available on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.7The Vitals app is for wellness purposes only and not for medical use.8The Blood Oxygen app is for wellness purposes only and not for medical use.9Apple Fitness+ requires a subscription.10Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model and Apple Watch SE 3.11Apple Watch Series 11 is 2x more scratch resistant compared to earlier models.12Apple Watch Series 11 has a water resistance rating of 50 metres under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 11 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com\/en-gb\/109522. Apple Watch Series 11 is rated IP6X dust resistant.13Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com\/108374 and apple.com\/uk\/watch\/cellular for more information.14Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com\/uk\/watch\/cellular for participating network providers and eligibility. 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See apple.com\/uk\/watch\/battery for more information.3Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com\/en-gb\/121115.4The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.5Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).6Sleep apnoea notifications are available on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.7The Vitals app is for wellness purposes only and not for medical use.8The Blood Oxygen app is for wellness purposes only and not for medical use.9Apple Fitness+ requires a subscription.10Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model and Apple Watch SE 3.11Apple Watch Series 11 is 2x more scratch resistant compared to earlier models.12Apple Watch Series 11 has a water resistance rating of 50 metres under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 11 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com\/en-gb\/109522. Apple Watch Series 11 is rated IP6X dust resistant.13Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com\/108374 and apple.com\/uk\/watch\/cellular for more information.14Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. 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You can use familiar keyboard shortcuts or the click-anywhere trackpad. And get an amazing typing experience. iPadOS brings it all together and makes everything on iPad feel smooth and easy. Handwritten notes become more fluid, flexible and legible with Smart Script. And you can solve complex equations in Maths Notes using Apple Pencil.\u003c\/p\u003e\n\u003cp\u003eWith the superfast A16 chip, it’s easier than ever to work and get things done all on one device. Take notes, collaborate and multitask seamlessly between apps. From pie charts to pie recipes, iPad is designed for all kinds of productivity.\u003c\/p\u003e\n\u003cp\u003eiPad delivers a big jump in perform­ance with the superfast A16 chip. An advanced Neural Engine and machine learning capabilities help you do more, effortlessly, like edit 4K video or interact with content in photos or videos using Live Text. 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Apps‑olutely\u003c\/p\u003e\n\u003cp\u003eAccessories that go hand in hand\u003c\/p\u003e\n\u003cp\u003eWatch. Learn. And level up\u003c\/p\u003e\n\u003cp\u003eGet in touch. Stay in frame\u003c\/p\u003e\n\u003cp\u003eCreate to your heart’s content\u003c\/p\u003e\n\u003cp\u003eMake quick work of your work\u003c\/p\u003e\n\u003cp\u003eA16 chip. Even more joy in store\u003c\/p\u003e\n\u003cp\u003eNow with the superfast A16 chip and 128GB of starting storage, iPad is more capable than ever. Get things done, express yourself and stay immersed in your favourite activities, all on a stunning 11-inch Liquid Retina display. And using essential accessories designed just for iPad, you can add even more versatility for the things you do every day.\u003c\/p\u003e\n\u003cp\u003eDraw, paint and write with Apple Pencil. Type comfortably, use a trackpad and enjoy content with the versatile two-piece design of the Magic Key­board Folio. 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Explore the cosmos, bring a museum exhibit to life and let your curiosity go deeper with great apps.\u003c\/p\u003e\n\u003cp\u003eGame Mode lets you play graphics-intensive games with more consistent frame rates. And with SharePlay, you can invite friends to watch as you play or join the action. You can also pair your favourite gaming controller with iPad.\u003c\/p\u003e\n\u003cp\u003eExpand what you can do with everyday essentials designed just for iPad, like Apple Pencil and Magic Key­board Folio. Add a colourful Smart Folio for front and back protection. And connect to drives, docks, displays and more using USB‑C.\u003c\/p\u003e\n\u003cp\u003eLet your creativity fly with Apple Pencil and amazing apps for note-taking, journaling, illustration and more. 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Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.\u003c\/p\u003e\n\u003cp\u003eThe versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two‑in‑one 48MP Fusion camera lets you take stunning super‑high‑resolution images, or zoom in with the 2x optical‑quality Telephoto. The Ultra Wide camera shoots extreme close‑up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket.\u003c\/p\u003e\n\u003cp\u003eThe new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.\u003c\/p\u003e\n\u003cp\u003ePowered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.\u003c\/p\u003e\n\u003cp\u003eOur latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can make every photo even more you. And you can add, change or remove a style anytime you want.\u003c\/p\u003e\n\u003cp\u003eWe’ve created new styles that let you dial in your exact desired look with more advanced skin‑tone rendering and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.\u003c\/p\u003e\n\u003cp\u003eOur improved image pipeline also enables more creative styles, which allow you to customise the overall mood of a photo through colour.\u003c\/p\u003e\n\u003cp\u003ePersonalise every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of specific colours instead of applying a one‑size‑fits‑all approach.\u003c\/p\u003e\n\u003cp\u003eMeet A18. A custom-built chip that jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.\u003c\/p\u003e\n\u003cp\u003eiPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge and rock on — and on.\u003c\/p\u003e\n\u003cp\u003eSnap on a new MagSafe charger for even faster wireless charging — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.\u003c\/p\u003e\n\u003cp\u003eiPhone 16 has a sturdy, aerospace‑grade aluminium enclosure and strong — and beautiful — colour‑infused glass on the back. 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See apple.com\/uk\/watch\/battery for more information.3Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com\/en-gb\/121115.4The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.5Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).6Sleep apnoea notifications are available on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.7The Vitals app is for wellness purposes only and not for medical use.8The Blood Oxygen app is for wellness purposes only and not for medical use.9Apple Fitness+ requires a subscription.10Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model and Apple Watch SE 3.11Apple Watch Series 11 is 2x more scratch resistant compared to earlier models.12Apple Watch Series 11 has a water resistance rating of 50 metres under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 11 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com\/en-gb\/109522. Apple Watch Series 11 is rated IP6X dust resistant.13Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com\/108374 and apple.com\/uk\/watch\/cellular for more information.14Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com\/uk\/watch\/cellular for participating network providers and eligibility. 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Apple Watch Series 11 also comes with three months of Apple Fitness+ free.9\u003c\/li\u003e\n\u003cli\u003eBIG BOOST IN BATTERY LIFE — With up to 24 hours of normal use.3 And fast charge for up to 8 hours of normal use in just 15 minutes.10\u003c\/li\u003e\n\u003cli\u003eDURABILITY — Features a glass display that is 2x more scratch resistant than Series 10.11 Series 11 also has a water resistance rating of 50m and is IP6X dust resistant.12\u003c\/li\u003e\n\u003cli\u003eSAFETY FEATURES — Series 11 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts.13 Check In can automatically notify a loved one when you’ve arrived at your destination.\u003c\/li\u003e\n\u003cli\u003eSTAY CONNECTED — Send a text, take a call, listen to music, use Siri and get notifications. 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See apple.com\/uk\/watch\/battery for more information.3Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com\/en-gb\/121115.4The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.5Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).6Sleep apnoea notifications are available on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.7The Vitals app is for wellness purposes only and not for medical use.8The Blood Oxygen app is for wellness purposes only and not for medical use.9Apple Fitness+ requires a subscription.10Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model and Apple Watch SE 3.11Apple Watch Series 11 is 2x more scratch resistant compared to earlier models.12Apple Watch Series 11 has a water resistance rating of 50 metres under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 11 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com\/en-gb\/109522. Apple Watch Series 11 is rated IP6X dust resistant.13Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com\/108374 and apple.com\/uk\/watch\/cellular for more information.14Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com\/uk\/watch\/cellular for participating network providers and eligibility. 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With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more.– BUILT FOR APPLE INTELLIGENCE – Personal, private, powerful. Write, express yourself and get things done effortlessly.– SATELLITE FEATURES – If you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite. In a serious car crash, iPhone can connect to emergency services when you can’t.– STRONGER CONNECTIVITY. SUPERFAST SPEEDS. – Stay connected at faster speeds with secure connections to Wi-Fi 7, 5G networks and Bluetooth 6, plus eSIM.– eSIM, FLEXIBLE. SECURE. SEAMLESS. With eSIM, you enjoy greater flexibility, enhanced convenience, increased security and seamless connectivity, especially when traveling internationally.– PRIVACY – A whole new level of privacy and security. 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