{"product_id":"lg-55-inch-4k-smart-uhd-tv-55ur78006lk","title":"LG 55\" 4K UltraHD LED Smart TV | 55UR78006LK.AEK","description":"\u003cstrong\u003eProduct Specification:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eScreen Size: 55 inches\u003c\/li\u003e\n\u003cli\u003eResolution: 4K Ultra HD (3,840 x 2,160)\u003c\/li\u003e\n\u003cli\u003eProcessor: α5 AI Processor 4K Gen6\u003c\/li\u003e\n\u003cli\u003eHDR Support: HDR10 Pro and HLG\u003c\/li\u003e\n\u003cli\u003eSmart Platform: webOS 23 with ThinQ AI\u003c\/li\u003e\n\u003cli\u003eAudio Output: 20W (2.0 Channel)\u003c\/li\u003e\n\u003cli\u003eConnectivity: 3 x HDMI ports, Wi-Fi 5, and Bluetooth support\u003c\/li\u003e\n\u003cli\u003eGaming Features: Game Optimizer, Game Dashboard, HGiG, and ALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eCloud Gaming: Compatible with GeForce NOW\u003c\/li\u003e\n\u003cli\u003eSmart Home Compatibility: Works with Apple AirPlay, HomeKit, and Matter\u003c\/li\u003e\n\u003cli\u003eAI Features: AI Brightness Control and 4K Upscaling\u003c\/li\u003e\n\u003cli\u003ePicture Modes: FILMMAKER MODE™ and 9 other modes\u003c\/li\u003e\n\u003cli\u003eVoice Control: Compatible with Amazon Alexa and LG Voice Search (requires Magic Remote)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eProduct Information:\u003c\/strong\u003e\n\u003cp\u003eThe LG 55UR78006LK is a 55-inch 4K Smart UHD TV powered by the α5 AI Processor 4K Gen6, which optimizes picture and sound quality for an immersive viewing experience. It features HDR10 Pro for enhanced brightness and detail, alongside the webOS 23 platform for personalized content recommendations and smart home integration. Gamers can benefit from specialized tools like the Game Optimizer, Dashboard, and HGiG support for smooth HDR gameplay.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52837826068816,"sku":"36584","price":369.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/2899\/9760\/files\/lg-ur78-55-inch-4k-smart-uhd-tv-or-55ur78006lk__98975.1722438264.386.513_03347071-0455-4afa-94a6-a9385bd947ff.jpg?v=1777483510","url":"https:\/\/irwinexpert.ie\/products\/lg-55-inch-4k-smart-uhd-tv-55ur78006lk","provider":"Irwin Electrical","version":"1.0","type":"link"}